Diamond Education
Douly's Jewelry is nationally renowned for offering loose diamonds to our clientele. When choosing a diamond, it has always been our philosophy that the only way to buy a diamond is loose. The Douly’s Jewelry diamond experience allows you to view loose diamonds of every shape, size and quality in the privacy of our wholesale showroom. Over the past 25 years, our reputation has grown for custom, special order and sourcing higher quality diamonds.
The only way to judge a diamond's true quality is handling a loose diamond so you are able to see it from every angle. This allows you to judge the qualities of color, clarity and cut much easier. It is very difficult to judge anything when it is in a setting. Education is the foundation to a solid diamond purchase.A loose diamond always allows a closer examination of a diamond's “Four Cs” and as a result select the right diamond for you. The fundamentals of diamond education are known as the "Four Cs." Understanding the Four Cs -- carat, color, cut and clarity -- of a diamond’s appearance are essential to getting the best quality diamond for the best price. One should be able to look at multiple choices of diamonds together to make an educated decision about what quality and carat size fits ones budget. A loose diamond is the best choice. In most cases, a little extra investment on the front end leads to a much better diamond for the long term. We offer personal guidance along the way to ensure you are getting the best diamond based on your budget. Looking at loose diamonds with a qualified jeweler, who can help you see the differences between more than one diamond, is the ideal way to buy a diamond. Contact us to make an appointment to review the diamond basics in the privacy of our showroom and view our collection of loose diamonds. We'll take you through the Four C's personally to be sure you understand and appreciate the value of your purchase. At Douly’s Jewelry, you have choices and we’ll guide you every step of the way. In the end, when deciding your diamond advisor, if you are offered only the choice to view diamonds in a setting, you really have no choice at all. |
Four CsDiamond ShapesDiamond LoreA diamond (from the ancient Greek ἀδάμας – adámas, meaning "unbreakable," "proper," or "unalterable") is one of the best-known and most sought-after gemstones. Diamonds have been known to humankind and used as decorative items since ancient times; some of the earliest references can be traced to India. The hardness of diamond and its high dispersion of light – giving the diamond its characteristic "fire" – make it useful for industrial applications and desirable as jewelry. Diamonds are such a highly traded commodity that multiple organizations have been created for grading and certifying them based on the four Cs, which are carat, cut, color, and clarity. Other characteristics, such as presence or lack of fluorescence, also affect the desirability and thus the value of a diamond used for jewelry. Perhaps the most famous use of the diamond in jewelry is in engagement rings, which became popular in the early to mid 20th century due to an advertising campaign by the De Beers company, though diamond rings have been used to symbolize engagements since at least the 15th century. Over the centuries the diamond's value has also been the driving force behind dictators and revolutionary entities.
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Denver Merchandise Mart 451 E. 58th Avenue Suite 2389 Denver, CO 80216 (303) 587-5901 email
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